Blue Man Group
Live At Luxor

Blue Man Group
Live at Luxor

Work done while on internship at Oberland. Blue Man Group launched their new identity and advertising campaign, “Dare to Live In Full Color“ through a partnership with Oberland as their new Agency of Record in 2013. In December 2015, they moved their Las Vegas house show from the MGM Grand to the Luxor Las Vegas Hotel and Casino. In support of this, Blue Man Group requested a new campaign that tied in the Luxor’s iconic pyramid. The campaign spanned across standard OOH advertising on taxis, billboards, and included a PR stunt at the Luxor Las Vegas.

Creative Direction: Bill Oberlander

Art Direction, Design: Robert Hurst and John Woodward

Copywriting: Dean Hacohen

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